home *** CD-ROM | disk | FTP | other *** search
- NOTICE: This opinion is subject to formal revision before publication in the
- preliminary print of the United States Reports. Readers are requested to
- notify the Reporter of Decisions, Supreme Court of the United States, Wash-
- ington, D.C. 20543, of any typographical or other formal errors, in order that
- corrections may be made before the preliminary print goes to press.
- SUPREME COURT OF THE UNITED STATES
- --------
- No. 91-119
- --------
- WISCONSIN DEPARTMENT OF REVENUE,
- PETITIONER v. WILLIAM WRIGLEY,
- Jr., CO.
- on writ of certiorari to the supreme court
- of wisconsin
- [June 19, 1992]
-
- Justice Scalia delivered the opinion of the Court.
- Section 101(a) of Public Law 86-272, 73 Stat. 555 (1959),
- 15 U. S. C. 381, prohibits a State from taxing the income
- of a corporation whose only business activities within the
- State consist of -solicitation of orders- for tangible goods,
- provided that the orders are sent outside the State for
- approval and the goods are delivered from out-of-state. The
- issue in this case is whether respondent's activities in
- Wisconsin fell outside the protection of this provision.
- I
- Respondent William Wrigley, Jr., Co. is the world's
- largest manufacturer of chewing gum. Based in Chicago, it
- sells gum nationwide through a marketing system that
- divides the country into districts, regions, and territories.
- During the relevant period (1973-1978), the Midwestern
- district included a Milwaukee region, covering most of
- Wisconsin and parts of other States, which was subdivided
- into several geographic territories.
- The district manager for the Midwestern district had his
- residence and company office in Illinois, and visited
- Wisconsin only six to nine days each year, usually for a
- sales meeting or to call on a particularly important account.
- The regional manager of the Milwaukee region resided in
- Wisconsin, but Wrigley did not provide him with a company
- office. He had general responsibility for sales activities in
- the region, and would typically spend 80-95% of his time
- working with the sales representatives in the field or
- contacting certain -key- accounts. The remainder of his
- time was devoted to administrative activities, including
- writing and reviewing company reports, recruiting new
- sales representatives, making recommendations to the
- district manager concerning the hiring, firing, and compen-
- sation of sales representatives, and evaluating their
- performance. He would preside at full-day sales strategy
- meetings for all regional sales representatives once or twice
- a year. The manager from 1973 to 1976, John Kroyer,
- generally held these meetings in the -office- he maintained
- in the basement of his home, whereas his successor, Gary
- Hecht, usually held them at a hotel or motel. (Kroyer
- claimed income tax deductions for this office, but Wrigley
- did not reimburse him for it, though it provided a filing
- cabinet.) Mr. Kroyer also intervened two or three times a
- year to help arrange a solution to credit disputes between
- the Chicago office and important local accounts. Mr. Hecht
- testified that he never engaged in such activities, although
- Wrigley's formal position description for regional sales
- manager continued to list as one of the assigned duties
- -[r]epresent[ing] the company on credit problems as
- necessary.-
- The sales or -field- representatives in the Milwaukee
- region, each of whom was assigned his own territory,
- resided in Wisconsin. They were provided with company
- cars, but not with offices. They were also furnished a stock
- of gum (with an average wholesale value of about $1000),
- a supply of display racks, and promotional literature.
- These materials were kept at home, except that one
- salesman, whose apartment was too small, rented storage
- space at about $25 per month, for which he was reimbursed
- by Wrigley.
- On a typical day, the sales representative would load up
- the company car with a supply of display racks and several
- cases of gum, and would visit accounts within his territory.
- In addition to handing out promotional materials and free
- samples, and directly requesting orders of Wrigley products,
- he would engage in a number of other activities which
- Wrigley asserts were designed to promote sales of its
- products. He would, for example, provide free display racks
- to retailers (perhaps several on any given day), and would
- seek to have these new racks, as well as pre-existing ones,
- prominently located. The new racks were usually filled
- from the retailer's existing stock of Wrigley gum, but it
- would sometimes happen-perhaps once a month-that the
- retailer had no Wrigley products on hand and did not want
- to wait until they could be ordered from the wholesaler. In
- that event, the rack would be filled from the stock of gum
- in the salesman's car. This gum, which would have a retail
- value of $15 to $20, was not provided without charge. The
- representative would issue an -agency stock check- to the
- retailer, indicating the quantity supplied; he would send a
- copy of this to the Chicago office or to the wholesaler, and
- the retailer would ultimately be billed (by the wholesaler)
- in the proper amount.
- When visiting a retail account, Wrigley's sales representa-
- tive would also check the retailer's stock of gum for fresh-
- ness, and would replace stale gum at no cost to the retailer.
- This was a regular part of a representative's duties, and at
- any given time up to 40% of the stock of gum in his
- possession would be stale gum that had been removed from
- retail stores. After accumulating a sufficient amount of
- stale product, the representative either would ship it back
- to Wrigley's Chicago office or would dispose of it at a local
- Wisconsin landfill.
- Wrigley did not own or lease real property in Wisconsin,
- did not operate any manufacturing, training, or warehouse
- facility, and did not have a telephone listing or bank
- account. All Wisconsin orders were sent to Chicago for
- acceptance, and were filled by shipment through common
- carrier from outside the State. Credit and collection
- activities were similarly handled by the Chicago office.
- Although Wrigley engaged in print, radio, and television
- advertising in Wisconsin, the purchase and placement of
- that advertising was managed by an independent advertis-
- ing agency located in Chicago.
- Wrigley had never filed tax returns or paid taxes in
- Wisconsin; indeed, it was not licensed to do business in that
- State. In 1980, petitioner Wisconsin Department of Rev-
- enue concluded that the company's in-state business activ-
- ities during the years 1973-1978 had been sufficient to
- support imposition of a franchise tax, and issued a tax
- assessment on a percentage of the company's apportionable
- income for those years. Wrigley objected to the assessment,
- maintaining that its Wisconsin activities were limited to
- -solicitation of orders- within the meaning of 15 U. S. C.
- 381, and that it was therefore immune from Wisconsin
- franchise taxes. After an evidentiary hearing, the Wiscon-
- sin Tax Appeals Commission unanimously upheld the
- imposition of the tax. CCH Wis. Tax Rptr. -202-792
- (1986). It later reaffirmed this decision, with one commis-
- sioner dissenting, after the County Circuit Court vacated
- the original order on procedural grounds. CCH Wis. Tax.
- Rptr. -202-926 (1987). The County Circuit Court then
- reversed on the merits, CCH Wis. Tax Rptr. -203-000
- (1988), but that decision was in turn reversed by the
- Wisconsin Court of Appeals, with one judge dissenting. 153
- Wis. 2d 559, 451 N. W. 2d 444 (1989). The Wisconsin
- Supreme Court, in a unanimous opinion, reversed yet once
- again, thus finally disallowing the Wisconsin tax. 160
- Wis. 2d 53, 465 N. W. 2d 800 (1991). We granted the
- State's petition for certiorari, 502 U. S. ___ (1991).
- II
- In Northwestern States Portland Cement Co. v. Minneso-
- ta, 358 U. S. 450, 454 (1959), we considered Minnesota's
- imposition of a properly apportioned tax on the net income
- of an Iowa cement corporation whose -activities in Minneso-
- ta consisted of a regular and systematic course of solicita-
- tion of orders for the sale of its products, each order being
- subject to acceptance, filling and delivery by it from its
- plant [in Iowa].- The company's salesmen, operating out of
- a three-room office in Minneapolis rented by their employer,
- solicited purchases by cement dealers and by customers of
- cement dealers. They also received complaints about goods
- that had been lost or damaged in shipment, and forwarded
- these back to Iowa for further instructions. Id., at 454-455.
- The cement company's contacts with Minnesota were
- otherwise very limited; it had no bank account, real
- property, or warehoused merchandise in the State. We
- nonetheless rejected Commerce Clause and due process
- challenges to the tax:
- -We conclude that net income from the interstate
- operations of a foreign corporation may be subjected to
- state taxation provided the levy is not discriminatory
- and is properly apportioned to local activities within
- the taxing State forming sufficient nexus to support the
- same.- Id., at 452.
- The opinion in Northwestern States was handed down in
- February 1959. Less than a week later, we granted a
- motion to dismiss (apparently on mootness grounds) the
- appeal of a Louisiana Supreme Court decision that had
- rejected due process and Commerce Clause challenges to
- the imposition of state net-income taxes based on local
- solicitation of orders that were sent out-of-state for approval
- and shipping. Brown-Forman Distillers Corp. v. Collector
- of Revenue, 234 La. 651, 101 So. 2d 70 (1958), appeal
- dism'd, 359 U. S. 28 (1959). That decision was particularly
- significant because, unlike the Iowa cement company in
- Northwestern States, the Kentucky liquor company in
- Brown-Forman did not lease (or own) any real estate in the
- taxing state. Rather, its activities were limited to
- -the presence of `missionary men' who call upon whole-
- sale dealers [in Louisiana] and who, on occasion,
- accompany the salesmen of these wholesalers to assist
- them in obtaining a suitable display of appellant's
- merchandise at the business establishments of said
- retailers . . . .- 234 La., at 653-654, 101 So. 2d, at 70.
- Two months later, we denied certiorari in another Louisi-
- ana case upholding the imposition of state tax on the
- income of an out-of-state corporation that neither leased nor
- owned real property in Louisiana and whose only activities
- in that State -consist[ed] of the regular and systematic
- solicitation of orders for its product by fifteen salesmen.-
- International Shoe Co. v. Fontenot, 236 La. 279, 280, 107
- So. 2d 640, 640 (1958), cert. denied, 359 U. S. 984 (1959).
- Although our refusals to disturb the Louisiana Supreme
- Court's decisions in Brown-Forman and International Shoe
- did not themselves have any legal significance, see
- Hopfmann v. Connolly, 471 U. S. 459, 460-461 (1985);
- United States v. Carver, 260 U. S. 482, 490 (1923), our
- actions in those cases raised concerns that the broad
- language of Northwestern States might ultimately be read
- to suggest that a company whose only contacts with a State
- consisted of sending -drummers- or salesmen into that
- State could lawfully be subjected to (properly apportioned)
- income taxation based on the interstate sales those repre-
- sentatives generated. In Heublein, Inc. v. South Carolina
- Tax Comm'n, 409 U. S. 275 (1972), we reviewed the history
- of 381 and noted that the complaints of the business
- community over the uncertainty created by these cases were
- the driving force behind the enactment of 381:
- -`Persons engaged in interstate commerce are in doubt
- as to the amount of local activities within a State that
- will be regarded as forming a sufficient . . . connectio[n]
- with the State to support the imposition of a tax on net
- income from interstate operations and `properly appor-
- tioned' to the State.'- Id., at 280 (quoting S. Rep. No.
- 658, 86th Cong., 1st Sess., p. 2-3 (1959)).
- Within months after our actions in these three cases,
- Congress responded to the concerns that had been ex-
- pressed by enacting Public Law 86-272, which established
- what the relevant section heading referred to as a -mini-
- mum standard- for imposition of a state net-income tax
- based on solicitation of interstate sales:
- -No State . . . shall have power to impose, for any
- taxable year . . ., a net income tax on the income
- derived within such State by any person from inter-
- state commerce if the only business activities within
- such State by or on behalf of such person during such
- taxable year are either, or both, of the following:
- -(1) the solicitation of orders by such person, or
- his representative, in such State for sales of
- tangible personal property, which orders are sent
- outside the State for approval or rejection, and, if
- approved, are filled by shipment or delivery from
- a point outside the State; and
- -(2) the solicitation of orders by such person, or
- his representative, in such State in the name of or
- for the benefit of a prospective customer of such
- person, if orders by such customer to such person
- to enable such customer to fill orders resulting
- from such solicitation are orders described in
- paragraph (1).-
- 73 Stat. 555, 15 U. S. C. 381(a).
- Although we have stated that 381 was -designed to
- define clearly a lower limit- for the exercise of state taxing
- power, and that -Congress' primary goal- was to provide
- -[c]larity that would remove [the] uncertainty- created by
- Northwestern States, see Heublein, supra, at 280, experience
- has proved 381's -minimum standard- to be somewhat less
- than entirely clear. The primary sources of confusion, in
- this case as in others, have been two questions: (1) what is
- the scope of the crucial term -solicitation of orders-; and
- (2) whether there is a de minimis exception to the activity
- (beyond -solicitation of orders-) that forfeits 381 immunity.
- We address these issues in turn.
- A
- Section 381(a)(1) confers immunity from state income
- taxes on any company whose -only business activities- in
- that State consist of -solicitation of orders- for interstate
- sales. -Solicitation,- commonly understood, means -[a]sk-
- ing- for, or -enticing- to, something, see Black's Law
- Dictionary 1393 (6th ed. 1990); Webster's Third New
- International Dictionary 2169 (1981) (-solicit- means -to
- approach with a request or plea (as in selling or begging)-).
- We think it evident that in this statute the term includes,
- not just explicit verbal requests for orders, but also any
- speech or conduct that implicitly invites an order. Thus, for
- example, a salesman who extols the virtues of his com-
- pany's product to the retailer of a competitive brand is
- engaged in -solicitation- even if he does not come right out
- and ask the retailer to buy some. The key question in this
- case is whether, and to what extent, -solicitation of orders-
- covers activities that neither explicitly nor implicitly
- propose a sale.
- In seeking the answer to that question, we reject the
- proposition put forward by Wisconsin and its amici that we
- must construe 381 narrowly because we said in Heublein
- that -`unless Congress conveys its purpose clearly, it will
- not be deemed to have significantly changed the Federal-
- State balance,'- 409 U. S., at 281-282 (citation omitted).
- That principle-which we applied in Heublein to reject a
- suggested inference from 381 that States cannot regulate
- solicitation in a manner that might cause an out-of-state
- company to forfeit its tax immunity-has no application in
- the present case. Because 381 unquestionably does limit
- the power of States to tax companies whose only in-state
- activity is -the solicitation of orders,- our task is simply to
- ascertain the fair meaning of that term. FMC Corp. v.
- Holliday, 498 U. S. ___, ___ (1990) (slip op., at 3-4).
- Wisconsin views some courts as having adopted the
- position that an out-of-state company forfeits its 381
- immunity if it engages in -any activity other than request-
- ing the customer to purchase the product.- Brief for
- Petitioner 21; see also id., at 19, n. 8 (citing Hervey v. AMF
- Beaird, Inc., 250 Ark. 147, 464 S. W. 2d 557 (1971); Clairol,
- Inc. v. Kingsley, 109 N. J. Super. 22, 262 A. 2d 213, aff'd, 57
- N. J. 199, 270 A. 2d 702 (1970), appeal dism'd, 402 U. S.
- 902 (1971)). Arguably supporting this interpretation is
- subsection (c) of 381, which expands the immunity of
- subsection (a) when the out-of-state seller does its market-
- ing though independent contractors, to include not only
- solicitation of orders for sales, but also actual sales, and in
- addition -the maintenance . . . of an office . . . by one or
- more independent contractors whose activities . . . consist
- solely of making sales, or soliciting orders for sales . . . .-
- The plain implication of this is that without that separate
- indulgence the maintenance of an office for the exclusive
- purpose of conducting the exempted solicitation and sales
- would have provided a basis for taxation-i.e., that the
- phrase -solicitation of orders- does not embrace the mainte-
- nance of an office for the exclusive purpose of soliciting
- orders. Of course the phrase -solicitation of orders- ought
- to be accorded a consistent meaning within the section, see
- Sorenson v. Secretary of the Treasury, 475 U. S. 851, 860
- (1986), and if it does not embrace maintaining an office for
- soliciting in subsection (c), it does not do so in subsection (a)
- either. One might argue that the necessity of special
- permission for an office establishes that the phrase -solici-
- tation of orders- covers only the actual requests for pur-
- chases or, at most, the actions absolutely essential to
- making those requests.
- We think, however, that would be an unreasonable
- reading of the text. That the statutory phrase uses the
- term -solicitation- in a more general sense that includes not
- merely the ultimate act of inviting an order but the entire
- process associated with the invitation, is suggested by the
- fact that 381 describes -the solicitation of orders- as a
- subcategory, not of in-state acts, but rather of in-state
- -business activities--a term that more naturally connotes
- courses of conduct. See Webster's Third New International
- Dictionary 22 (1981) (defining -activity- as -an occupation,
- pursuit, or recreation in which a person is active-often
- used in pl. <business activities>-). Moreover, limiting
- -solicitation of orders- to actual requests for purchases
- would reduce 381(a)(1) to a nullity. (It is obviously
- impossible to make a request without some accompanying
- action, such as placing a phone call or driving a car to the
- customer's location.) And limiting it to acts -essential- for
- making requests would engender endless uncertainty,
- contrary to the whole purpose of the statute. (Is it
- -essential- to use a company car, or to take a taxi, in order
- to conduct in-person solicitation? For that matter, is it
- -essential- to solicit in person?) It seems to us evident that
- -solicitation of orders- embraces request-related activity
- that is not even, strictly speaking, essential, or else it would
- not cover salesmen's driving on the State's roads, spending
- the night in the State's hotels, or displaying within the
- State samples of their product. We hardly think the statute
- had in mind only day-trips into the taxing jurisdiction by
- empty-handed drummers on foot. See United States
- Tobacco Co. v. Commonwealth, 478 Pa. 125, 140, 386 A. 2d
- 471, 478 (-Congress could hardly have intended to exempt
- only walking solicitors-), cert. denied, 439 U. S. 880 (1978).
- And finally, this extremely narrow interpretation of
- -solicitation- would cause 381 to leave virtually unchanged
- the law that existed before its enactment. Both Brown-
- Forman (where the salesman assisted wholesalers in
- obtaining suitable displays for whiskey at retail stores) and
- International Shoe (where hotel rooms were used to display
- shoes) would be decided as they were before, upholding the
- taxation.
- At the other extreme, Wrigley urges that we adopt a
- broad interpretation of -solicitation- which it describes as
- having been adopted by the Wisconsin Supreme Court
- based on that court's reading of cases in Pennsylvania and
- New York, see 160 Wis. 2d, at 82, 465 N. W. 2d, at 811-812
- (citing United States Tobacco Co. v. Commonwealth, supra;
- Gillette Co. v. State Tax Comm'n, 56 App. Div. 2d 475, 393
- N. Y. S. 2d 186 (1977), aff'd, 45 N. Y. 2d 846, 382 N. E. 2d
- 764 (1978)). See also Indiana Dept. of Revenue v. Kimberly-
- Clark Corp., 275 Ind. 378, 384, 416 N. E. 2d 1264, 1268
- (1981). According to Wrigley, this would treat as -solicita-
- tion of orders- any activities that are -ordinary and neces-
- sary `business activities' accompanying the solicitation
- process- or are -routinely associated with deploying a sales
- force to conduct the solicitation, so long as there is no office,
- plant, warehouse or inventory in the State.- Brief for
- Respondent 9, 19-20; see also J. Hellerstein, State Taxation
- -6.11[2], p. 245 (1983) (-solicitation ought to be held to
- embrace other normal incidents of activities of salesmen- or
- the -customary functions of sales representatives of out-of-
- state merchants-). We reject this -routinely-associated-
- with-solicitation- or -customarily-performed-by-salesmen-
- approach, since it converts a standard embracing only a
- particular activity (-solicitation-) into a standard embracing
- all activities routinely conducted by those who engage in
- that particular activity (-salesmen-). If, moreover, the
- approach were to be applied (as respondent apparently
- intends) on an industry-by-industry basis, it would render
- the limitations of 381(a) toothless, permitting -solicitation
- of orders- to be whatever a particular industry wants its
- salesmen to do.
- In any case, we do not regard respondent's proposed
- approach to be an accurate characterization of the Wiscon-
- sin Supreme Court's opinion. The Wisconsin court con-
- strued -solicitation of orders- to reach only those activities
- that are -closely associated- with solicitation, industry
- practice being only one factor to be considered in judging
- the -close[ness]- of the connection between the challenged
- activity and the actual requests for orders. 160 Wis. 2d, at
- 82, 465 N. W. 2d, at 811-812. The problem with that
- standard, it seems to us, is that it merely reformulates
- rather than answers the crucial question. -What consti-
- tutes the `solicitation of orders'?- becomes -What is `closely
- related' to a solicitation request?- This fails to provide the
- -[c]larity that would remove uncertainty- which we identi-
- fied as the primary goal of 381. Heublein, 409 U. S.,
- at 280.
- We proceed, therefore, to describe what we think the
- proper standard to be. Once it is acknowledged, as we have
- concluded it must be, that -solicitation of orders- covers
- more than what is strictly essential to making requests for
- purchases, the next (and perhaps the only other) clear line
- is the one between those activities that are entirely ancil-
- lary to requests for purchases-those that serve no inde-
- pendent business function apart from their connection to
- the soliciting of orders-and those activities that the
- company would have reason to engage in anyway but
- chooses to allocate to its in-state sales force. Cf. National
- Tires, Inc. v. Lindley, 68 Ohio App. 2d 71, 78-79, 426
- N. E. 2d 793, 798 (1980) (company's activities went beyond
- solicitation to -functions more commonly related to main-
- taining an on-going business-). Providing a car and a stock
- of free samples to salesmen is part of the -solicitation of
- orders,- because the only reason to do it is to facilitate
- requests for purchases. Contrariwise, employing salesmen
- to repair or service the company's products is not part of
- the -solicitation of orders,- since there is good reason to get
- that done whether or not the company has a sales force.
- Repair and servicing may help to increase purchases; but it
- is not ancillary to requesting purchases, and cannot be
- converted into -solicitation- by merely being assigned to
- salesmen. See, e.g., Herff Jones Co. v. State Tax Comm'n,
- 247 Ore. 404, 412, 430 P. 2d 998, 1001-1002 (1967)
- (no 381 immunity for sales representatives' collection
- activities).
- As we have discussed earlier, the text of the statute (the
- -office- exception in subsection (c)) requires one exception to
- this principle: Even if engaged in exclusively to facilitate
- requests for purchases, the maintenance of an office within
- the State, by the company or on its behalf, would go be-
- yond the -solicitation of orders.- We would not make any
- more generalized exception to our immunity standard on
- the basis of the -office- provision. It seemingly represents
- a judgment that a company office within a State is such
- a significant manifestation of company -presence- that,
- absent a specific exemption, income taxation should always
- be allowed. Jantzen, Inc. v. District of Columbia, 395 A. 2d
- 29, 32 (D.C. 1978); see generally Hellerstein, supra, -6.4.
- Wisconsin urges us to hold that no post-sale activities can
- be included within the scope of covered -solicitation.- We
- decline to do so. Activities that take place after a sale will
- ordinarily not be entirely ancillary in the sense we have
- described, see, e.g., Miles Laboratories v. Department of
- Revenue, 274 Ore. 395, 400, 546 P. 2d 1081, 1083 (1976)
- (replacing damaged goods), but we are not prepared to say
- that will invariably be true. Moreover, the pre-sale/post-
- sale distinction is hopelessly unworkable. Even if one
- disregards the confusion that may exist concerning when
- a sale takes place, cf. Uniform Commercial Code 2-401,
- 1A U. L. A. 675 (1989), manufacturers and distributors
- ordinarily have ongoing relationships that involve continu-
- ous sales, making it often impossible to determine whether
- a particular incidental activity was related to the sale that
- preceded it or the sale that followed it.
- B
- The Wisconsin Supreme Court also held that a company
- does not necessarily forfeit its tax immunity under 381 by
- performing some in-state business activities that go beyond
- -solicitation of orders-; rather, it said, -[c]ourts should also
- analyze- whether these additional activities were -`devia-
- tions from the norm-' or -de minimis activities.- 160
- Wis. 2d, at 82, 465 N. W. 2d, at 811 (citation omitted).
- Wisconsin asserts that the plain language of the statute
- bars this recognition of a de minimis exception, because the
- immunity is limited to situations where -the only business
- activities within [the] State- are those described, 15
- U. S. C. 381 (emphasis added). This ignores the fact that
- the venerable maxim de minimis non curat lex (-the law
- cares not for trifles-) is part of the established background
- of legal principles against which all enactments are adopt-
- ed, and which all enactments (absent contrary indication)
- are deemed to accept. See, e.g., Republic of Argentina v.
- Weltover, Inc., 50_ U. S. ___, ___ (1992) (slip op., at 10);
- Hudson v. McMillian, 503 U. S. ___, ___ (1992) (slip op.,
- at 7); Ingraham v. Wright, 430 U. S. 651, 674 (1977); Abbott
- Laboratories v. Portland Retail Druggists Assn., Inc., 425
- U. S. 1, 18 (1976); Industrial Assn. of San Francisco v.
- United States, 268 U. S. 64, 84 (1925). It would be especial-
- ly unreasonable to abandon normal application of the de
- minimis principle in construing 381, which operates in
- such stark, all-or-nothing fashion: A company either has
- complete net-income tax immunity or it has none at all,
- even for its solicitation activities. Wisconsin's reading of
- the statute renders a company liable for hundreds of
- thousands of dollars in taxes if one of its salesmen sells a
- 10- item in-state. Finally, Wisconsin is wrong in asserting
- that application of the de minimis principle -excise[s] the
- word `only' from the statute.- Brief for Petitioner 27. The
- word -only- places a strict limit upon the categories of
- activities that are covered by 381, not upon their substan-
- tiality. See, e.g., Drackett Prods. Co. v. Conrad, 370
- N. W. 2d 723, 726 (N. D. 1985); Kimberly Clark, 275 Ind.,
- at 383-384, 416 N. E. 2d, at 1268.
- Whether a particular activity is a de minimis deviation
- from a prescribed standard must, of course, be determined
- with reference to the purpose of the standard. Section 381
- was designed to increase-beyond what Northwestern States
- suggested was required by the Constitution-the connection
- that a company could have with a State before subjecting
- itself to tax. Accordingly, whether in-state activity other
- than -solicitation of orders- is sufficiently de minimis to
- avoid loss of the tax immunity conferred by 381 depends
- upon whether that activity establishes a nontrivial addition-
- al connection with the taxing State.
- III
- Wisconsin asserts that at least six activities performed by
- Wrigley within its borders went beyond the -solicitation of
- orders-: the replacement of stale gum by sales representa-
- tives; the supplying of gum through -agency stock checks-;
- the storage of gum, racks, and promotional materials; the
- rental of space for storage; the regional manager's recruit-
- ment, training, and evaluation of employees; and the
- regional manager's intervention in credit disputes. Since
- none of these activities can reasonably be viewed as
- requests for orders covered by 381, Wrigley was subject to
- tax unless they were either ancillary to requesting orders
- or de minimis.
- We conclude that the replacement of stale gum, the
- supplying of gum through -agency stock checks,- and the
- storage of gum were not ancillary. As to the first: Wrigley
- would wish to attend to the replacement of spoiled product
- whether or not it employed a sales force. Because that
- activity serves an independent business function quite
- separate from requesting orders, it does not qualify for
- 381 immunity. Miles Laboratories, 274 Ore., at 400, 546
- P. 2d, at 1083. Although Wrigley argues that gum replace-
- ment was a -promotional necessity- designed to ensure
- continued sales, Brief for Respondent 31, it is not enough
- that the activity facilitate sales; it must facilitate the
- requesting of sales, which this did not.
- The provision of gum through -agency stock checks-
- presents a somewhat more complicated question. It
- appears from the record that this activity occurred only in
- connection with the furnishing of display racks to retailers,
- so that it was arguably ancillary to a form of consumer
- solicitation. Section 381(a)(2) shields a manufacturer's
- -missionary- request that an indirect customer (such as a
- consumer) place an order, if a successful request would
- ultimately result in an order's being filled by a 381
- -customer- of the manufacturer, i.e., by the wholesaler who
- fills the orders of the retailer with goods shipped to the
- wholesaler from out-of-state. Cf. Gillette, 56 App. Div. 2d,
- at 482, 393 N. Y. S. 2d, at 191 (-Advice to retailers on the
- art of displaying goods to the public can hardly be more
- thoroughly solicitation . . .-). It might seem, therefore, that
- setting up gum-filled display racks, like Wrigley's general
- advertising in Wisconsin, would be immunized by
- 381(a)(2). What destroys this analysis, however, is the
- fact that Wrigley made the retailers pay for the gum,
- thereby providing a business purpose for supplying the gum
- quite independent from the purpose of soliciting consumers.
- Since providing the gum was not entirely ancillary to
- requesting purchases, it was not within the scope of
- -solicitation of orders.- And because the vast majority of
- the gum stored by Wrigley in Wisconsin was used in
- connection with stale gum swaps and agency stock checks,
- that storage (and the indirect rental of space for that
- storage) was in no sense ancillary to -solicitation.-
- By contrast, Wrigley's in-state recruitment, training, and
- evaluation of sales representatives and its use of hotels and
- homes for sales-related meetings served no purpose apart
- from their role in facilitating solicitation. The same must
- be said of the instances in which Wrigley's regional sales
- manager contacted the Chicago office about -rather nasty-
- credit disputes involving important accounts in order to -get
- the account and [Wrigley's] credit department communicat-
- ing,- App. 71, 72. It hardly appears likely that this mediat-
- ing function between the customer and the central office
- would have been performed by some other employee-some
- company ombudsman, so to speak-if the on-location sales
- staff did not exist. The purpose of the activity, in other
- words, was to ingratiate the salesman with the customer,
- thereby facilitating requests for purchases.
- Finally, Wrigley argues that the various nonimmune
- activities, considered singly or together, are de minimis. In
- particular, Wrigley emphasizes that the gum sales through
- -agency stock checks- accounted for only 0.00007% of
- Wrigley's annual Wisconsin sales, and in absolute terms
- amounted to only several hundred dollars a year. We need
- not decide whether any of the nonimmune activities was de
- minimis in isolation; taken together, they clearly are not.
- Wrigley's sales representatives exchanged stale gum, as a
- matter of regular company policy, on a continuing basis,
- and Wrigley maintained a stock of gum worth several thou-
- sand dollars in the State for this purpose as well as for the
- less frequently pursued (but equally unprotected) purpose
- of selling gum through -agency stock checks.- Although the
- relative magnitude of these activities was not large com-
- pared to Wrigley's other operations in Wisconsin, we have
- little difficulty concluding that they constituted a nontrivial
- additional connection with the State. Because Wrigley's
- business activities within Wisconsin were not limited to
- those specified in 381, the prohibition on net-income
- taxation contained in that provision was inapplicable.
- * * *
- Accordingly, the judgment of the Supreme Court of
- Wisconsin is reversed, and the case is remanded for further
- proceedings not inconsistent with this opinion.
-
- It is so ordered.
-